What You Need to Know About Marketing Manager
Job Description & Duties Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Marketing Manager Responsibilities
- Develop business cases for environmental marketing strategies.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Initiate market research studies or analyze their findings.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Featured schools near , edit
What a Marketing Manager Should Know
When polled, Marketing Managers say the following skills are most frequently used in their jobs:
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Other Marketing Manager Job Titles
- Internet Marketing Manager
- Market Research Manager
- Marketing Sales Supervisor
- Account Supervisor
- Pricing Manager
What Kind of Marketing Manager Job Opportunities Are There?
There were about 218,300 jobs for Marketing Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. The BLS estimates 21,300 yearly job openings in this field.
The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.
How Much Does a Marketing Manager Make?
The average yearly salary of a Marketing Manager ranges between $69,840 and $208,000.
Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.
How much do Marketing Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $118,200 |
| Alaska | $101,750 |
| Arizona | $117,700 |
| Arkansas | $155,020 |
| California | $167,910 |
| Colorado | $169,630 |
| Connecticut | $154,810 |
| Delaware | $163,090 |
| District of Columbia | $165,640 |
| Florida | $119,450 |
| Georgia | $143,660 |
| Hawaii | $112,800 |
| Idaho | $105,210 |
| Illinois | $130,110 |
| Indiana | $108,750 |
| Iowa | $109,450 |
| Kansas | $142,740 |
| Kentucky | $116,140 |
| Louisiana | $97,540 |
| Maine | $99,450 |
| Maryland | $150,830 |
| Massachusetts | $143,400 |
| Michigan | $137,900 |
| Minnesota | $139,440 |
| Mississippi | $93,930 |
| Missouri | $128,810 |
| Montana | $125,860 |
| Nebraska | $101,520 |
| Nevada | $142,730 |
| New Hampshire | $141,630 |
| New Jersey | $177,330 |
| New Mexico | $100,320 |
| New York | $187,860 |
| North Carolina | $145,180 |
| North Dakota | $111,880 |
| Ohio | $133,730 |
| Oklahoma | $117,940 |
| Oregon | $116,020 |
| Pennsylvania | $154,700 |
| Rhode Island | $159,400 |
| South Carolina | $111,460 |
| South Dakota | $145,400 |
| Tennessee | $118,740 |
| Texas | $146,640 |
| Utah | $115,230 |
| Vermont | $123,910 |
| Virginia | $171,870 |
| Washington | $155,580 |
| West Virginia | $95,380 |
| Wisconsin | $125,100 |
| Wyoming | $100,000 |
What Tools & Technology do Marketing Managers Use?
Below is a list of the types of tools and technologies that Marketing Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Python
- Microsoft Access
- MySQL
- Data entry software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How do I Become a Marketing Manager?
Are there Marketing Managers education requirements?
How many years of work experience do I need?
Marketing Managers Sector
The table below shows the approximate number of Marketing Managers employed by various industries.
Related Careers
Those interested in being a Marketing Manager may also be interested in:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
Featured Schools
Request Info
|
Southern New Hampshire University You have goals. Southern New Hampshire University can help you get there. Whether you need a bachelor's degree to get into a career or want a master's degree to move up in your current career, SNHU has an online program for you. Find your degree from over 200 online programs. Learn More > |
HealthcareDegreeSearch.com provides higher-education, college and university, degree, program, career, salary, and other helpful information to students, faculty, institutions, and other internet audiences. Presented information and data are subject to change. Inclusion on this website does not imply or represent a direct relationship with the company, school, or brand. Information, though believed correct at time of publication, may not be correct, and no warranty is provided. Contact the schools to verify any information before relying on it. Financial aid may be available for those who qualify. The displayed options may include sponsored or recommended results, not necessarily based on your preferences.
© HealthcareDegreeSearch.com – All Rights Reserved.