Life As a Marketing Manager
Occupation Description Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What Do Marketing Managers Do On a Daily Basis?
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Initiate market research studies or analyze their findings.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Develop business cases for environmental marketing strategies.
- Integrate environmental information into product or company marketing strategies, policies, or activities.
Marketing Manager Needed Skills
These are the skills Marketing Managers say are the most useful in their careers:
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Other Marketing Manager Job Titles
- Marketing Administrator
- Pricing Manager
- Head of Marketing
- Market Development Executive
- Sales and Marketing Vice President
Marketing Manager Employment Estimates
In 2016, there was an estimated number of 218,300 jobs in the United States for Marketing Manager. New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. There will be an estimated 21,300 positions for Marketing Manager per year.
The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.
Average Marketing Managers Salary
The average yearly salary of a Marketing Manager ranges between $69,840 and $208,000.
Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.
How much do Marketing Managers make in each U.S. state?
|State||Annual Mean Salary|
|District of Columbia||$165,640|
What Tools & Technology do Marketing Managers Use?
Below is a list of the types of tools and technologies that Marketing Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How do I Become a Marketing Manager?
Individuals working as a Marketing Manager have obtained the following education levels:
How Long Does it Take to Become a Marketing Manager?
Where Marketing Managers Work
The table below shows some of the most common industries where those employed in this career field work.
Other Jobs You May be Interested In
Those interested in being a Marketing Manager may also be interested in:
More about our data sources and methodologies.
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