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Marketing Managers in Wyoming

Want to work as a Marketing Managers in Wyoming? Below are the key facts. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

What do Marketing Managers Make in Wyoming?

We don’t have state-specific wage data for this career in Wyoming. See the national figures below.

National Wage Comparison

Nationally, marketing managers earn a median of $90,143 per year ($43.34/hour).

Employment Outlook

Nationally, total employment in this occupation is 271,208 marketing managers in the U.S.. In Wyoming alone, approximately 100 people work in this role. That trails the typical state, which employs around 3,650 marketing managers.

Top States for Marketing Managers Employment

The table below shows the states where the most marketing managers work.

State	Number Employed
California	56,300
New York	49,480
Texas	43,920
Illinois	21,670
Florida	20,630
Massachusetts	13,520
Pennsylvania	12,700
New Jersey	11,750
North Carolina	11,020
Washington	9,770
Georgia	9,180
Ohio	8,690
Minnesota	8,610
Tennessee	8,320
Connecticut	7,440
Virginia	7,170
Maryland	6,880
Utah	6,560
Colorado	6,230
Michigan	6,220

Highest-Paying States for Marketing Managers

The highest-paying states for marketing managers.

State	Annual Median Salary
Massachusetts	$192,480
California	$178,160
Virginia	$177,250
Colorado	$173,390
New Jersey	$173,310
New York	$172,590
Rhode Island	$171,250
Washington	$168,800
District of Columbia	$168,080
Minnesota	$167,250

Skills

Top marketing managers skills, rated on an importance scale of 0 to 5:

Knowledge Areas

Core knowledge areas for this occupation, rated on an importance scale of 0 to 5:

Abilities

The abilities that matter most for marketing managers, rated on an importance scale of 0 to 5:

Daily Tasks

Day-to-day, marketing managers typically:

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Initiate market research studies, or analyze their findings.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Work Activities

• Communicating with Supervisors, Peers, or Subordinates
• Establishing and Maintaining Interpersonal Relationships
• Working with Computers
• Organizing, Planning, and Prioritizing Work
• Making Decisions and Solving Problems
• Getting Information
• Thinking Creatively
• Selling or Influencing Others
• Identifying Objects, Actions, and Events
• Communicating with People Outside the Organization
• Developing and Building Teams
• Developing Objectives and Strategies

Tools & Technology

Technologies frequently used: Hot technologies: Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Amazon Redshift, Amazon Web Services AWS software, Apache Cassandra In-demand technologies: Atlassian JIRA

What Major Will Prepare You For This Career?

Several college majors map to this occupation:

• Pharmacy/Pharmaceutical Sciences

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Related Careers

Careers similar to marketing managers include:

• Purchasing Managers
• Wholesale and Retail Buyers, Except Farm Products
• Logisticians
• Project Management Specialists
• Management Analysts
• Market Research Analysts and Marketing Specialists

Also Known As

Account Supervisor, Brand Manager, Business Developer, Business Development Director, Business Development Manager, Category Manager, Channel Manager, Commercial Director, Commercial Lines Manager, Digital Marketing Manager, Digital Product Manager, Fashion Coordinator, Fashion Marketer, Internet Marketing Manager, Market Analysis Director.

References

• U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
• O*NET Online — https://www.onetonline.org/
• BLS Employment Projections — https://www.bls.gov/emp/
• O*NET-SOC code: 11-2021.00