What is a Search Marketing Strategist?
Job Description & Duties Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
List of Search Marketing Strategist Job Duties
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
- Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
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Search Marketing Strategist Needed Skills
These are the skills Search Marketing Strategists say are the most useful in their careers:
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Speaking: Talking to others to convey information effectively.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Related Job Titles for this Occupation:
- Pay-Per-Click Strategist (PPC Strategist)
- Channel Supervisor
- Director of Audience Generation, Search, & Analytics
- Web Marketing Strategist
- Interactive Marketing Strategist
Search Marketing Strategist Employment Estimates
In 2016, there was an estimated number of 287,200 jobs in the United States for Search Marketing Strategist. New jobs are being produced at a rate of 9.3% which is above the national average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategist by 2026. There will be an estimated 22,400 positions for Search Marketing Strategist per year.
The states with the most job growth for Search Marketing Strategist are Washington, Utah, and Nevada. Watch out if you plan on working in Alaska, Maryland, or Mississippi. These states have the worst job growth for this type of profession.
How Much Does a Search Marketing Strategist Make?
Search Marketing Strategists make between $47,350 and $144,820 a year.
Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.
How much do Search Marketing Strategists make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $87,060 |
| Alaska | $98,830 |
| Arizona | $85,010 |
| Arkansas | $73,670 |
| California | $103,270 |
| Colorado | $102,470 |
| Connecticut | $100,340 |
| District of Columbia | $117,540 |
| Florida | $78,900 |
| Georgia | $90,140 |
| Hawaii | $89,960 |
| Idaho | $80,610 |
| Indiana | $79,310 |
| Iowa | $78,810 |
| Kansas | $79,300 |
| Kentucky | $79,420 |
| Louisiana | $66,600 |
| Maine | $79,790 |
| Maryland | $113,330 |
| Massachusetts | $92,110 |
| Michigan | $76,400 |
| Minnesota | $81,650 |
| Mississippi | $81,280 |
| Missouri | $82,610 |
| Montana | $68,430 |
| Nebraska | $86,230 |
| Nevada | $72,610 |
| New Hampshire | $112,440 |
| New Jersey | $99,210 |
| New Mexico | $79,540 |
| New York | $90,750 |
| North Carolina | $88,650 |
| North Dakota | $70,730 |
| Ohio | $82,440 |
| Oklahoma | $78,490 |
| Oregon | $79,610 |
| Pennsylvania | $87,040 |
| Rhode Island | $81,290 |
| South Carolina | $92,100 |
| South Dakota | $81,250 |
| Tennessee | $74,000 |
| Texas | $90,290 |
| Utah | $76,890 |
| Vermont | $72,220 |
| Virginia | $105,270 |
| Washington | $91,620 |
| West Virginia | $83,660 |
| Wisconsin | $74,600 |
| Wyoming | $75,780 |
What Tools & Technology do Search Marketing Strategists Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Search Marketing Strategists:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- MySQL
- Email software
- Microsoft Project
- Microsoft Visio
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- Microsoft Dynamics
- Microsoft SQL Server
- PHP: Hypertext preprocessor
- Adobe Systems Adobe Dreamweaver
How to Become a Search Marketing Strategist
Individuals working as a Search Marketing Strategist have obtained the following education levels:
How many years of work experience do I need?
References:
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