All About Marketing Managers
Marketing Manager Example Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Daily Life Of a Marketing Manager
- Compile lists describing product or service offerings.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Conduct economic or commercial surveys to identify potential markets for products or services.
- Develop business cases for environmental marketing strategies.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
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Marketing Manager Needed Skills
These are the skills Marketing Managers say are the most useful in their careers:
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Types of Marketing Manager Jobs
- Product Line Manager (PLM)
- Internet Marketing Manager
- Pricing Manager
- Marketing Agent
- Commercial Lines Manager
Job Demand for Marketing Managers
In 2016, there was an estimated number of 218,300 jobs in the United States for Marketing Manager. New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. Due to new job openings and attrition, there will be an average of 21,300 job openings in this field each year.
The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.
Do Marketing Managers Make A Lot Of Money?
Marketing Managers make between $69,840 and $208,000 a year.
Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.
How much do Marketing Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $118,200 |
| Alaska | $101,750 |
| Arizona | $117,700 |
| Arkansas | $155,020 |
| California | $167,910 |
| Colorado | $169,630 |
| Connecticut | $154,810 |
| Delaware | $163,090 |
| District of Columbia | $165,640 |
| Florida | $119,450 |
| Georgia | $143,660 |
| Hawaii | $112,800 |
| Idaho | $105,210 |
| Illinois | $130,110 |
| Indiana | $108,750 |
| Iowa | $109,450 |
| Kansas | $142,740 |
| Kentucky | $116,140 |
| Louisiana | $97,540 |
| Maine | $99,450 |
| Maryland | $150,830 |
| Massachusetts | $143,400 |
| Michigan | $137,900 |
| Minnesota | $139,440 |
| Mississippi | $93,930 |
| Missouri | $128,810 |
| Montana | $125,860 |
| Nebraska | $101,520 |
| Nevada | $142,730 |
| New Hampshire | $141,630 |
| New Jersey | $177,330 |
| New Mexico | $100,320 |
| New York | $187,860 |
| North Carolina | $145,180 |
| North Dakota | $111,880 |
| Ohio | $133,730 |
| Oklahoma | $117,940 |
| Oregon | $116,020 |
| Pennsylvania | $154,700 |
| Rhode Island | $159,400 |
| South Carolina | $111,460 |
| South Dakota | $145,400 |
| Tennessee | $118,740 |
| Texas | $146,640 |
| Utah | $115,230 |
| Vermont | $123,910 |
| Virginia | $171,870 |
| Washington | $155,580 |
| West Virginia | $95,380 |
| Wisconsin | $125,100 |
| Wyoming | $100,000 |
What Tools & Technology do Marketing Managers Use?
Below is a list of the types of tools and technologies that Marketing Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Python
- Microsoft Access
- MySQL
- Data entry software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Microsoft Visio
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How to Become a Marketing Manager
Learn what Marketing Manager education requirements there are.
How many years of work experience do I need?
You May Also Be Interested In…
Those thinking about becoming a Marketing Manager might also be interested in the following careers:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
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